Head Tilt #82: PREP: The Goldilocks method for answering questions

The three bears probably used the PREP pattern
to answer all of Goldilocks' questions, don't you think? 


I have a question for you...

Are you good at answering questions on the spot?

 

By good, can you answer the question asked in a thorough yet succinct way that is easy for others to understand?


Do you know how much of an answer is too little, too much, or just right?

 

Consider these scenarios:

 

 

Scenario #1: Too much

In a board meeting, a board member asked a department VP for justification on a budget increase request. The VP’s answer, though accurate and understandable to him, was verbose and filled with technical jargon. The board member was visibly frustrated and curtly asked the VP to “bottom line it.”

 

Ouch.

 

Scenario #2: Too little

In a virtual training, colleagues from the Human Resources department energetically debated the effectiveness of employee engagement surveys. When one quieter team member was asked her opinion, she said, “They just don’t work.” Probed for more information, she quipped, “They are a waste of our time and the employee’s time.” She retreated to her quiet disposition, and the meeting continued.

 

Uh-Oh.

 

Scenario #3: Just right

In an interview, a candidate was asked which of the company values she identified with the most. She paused for a second and then answered,

 

“Innovation. Because I thrive on creativity and fresh perspectives, I resonate most with your company's commitment to innovation. For example, I’ve read about your brainstorming sessions where people from different levels and departments come together as a diverse think-tank of sorts. I would love to be a part of a company that not only talks about innovating but also creates situations for it to thrive.”  

 

            NAILED IT!

 

I’ve coached all three of the people in the scenarios above on how to answer questions using a simple, widely used (i.e., it’s been around for years) framework called PREP. 

 

PREP is the Goldilocks of responses ☀️

 

Point:         Lead with your bottom line.

Reason:     Give a reason or two to support your point.

Example:   Be specific with an example that expands upon your point and/or reason.

Point:         Restate your point.

 

The person in Scenario #3 did just that.

 

Question: With which of our company values do you identify?

Answer:


Point: Innovation.

Reason:  Because I thrive on creativity and fresh perspectives, I resonate most with your company’s commitment to innovation.

Example: For example, I’ve read about your brainstorming sessions where people from different levels and departments come together as a diverse think-tank of sorts.

Point: I would love to be a part of a company that not only talks about innovating but also creates situations for innovation to thrive.” 

 

Now, the one who is asking the question, in this case, the interviewer, can ask more questions based on that answer.

 

When asked the budget question again, the VP could say something like,


Point: We are seeking a budget increase of $XXX, which can look daunting at first glance.

Reason: Still, the plans we have to update and improve will make X Y Z more efficient and ultimately save the company money in the long run. 

Example: So and so is working on _______ in order to ____ and needs ______.

Point: A budget increase of XXX will ensure our success.

 

And then, board members can ask for elaboration or clarification on this answer.

 

If asked to participate in a conversation she has an opinion on but doesn’t know how to articulate it, the team member can say,

 

Point: No, I don’t think the engagement surveys work.

Reason: Employees have complained that not only are they a waste of time to complete, but they don’t see any changes happening as a result.

Example: In 2017’s survey, scores were low, and at the end of 2019, they were even lower, despite the efforts that were made.

Point: I think there is a better way to measure and increase engagement, but I am not sure what it is.

 

And team members can ask questions or piggyback on her answers.

 

P-R-E-P


Point-Reason-Example-Point


As with any communication tip, use it as a handrail, not handcuffs.

 

Try it and let me know if you get the budget increase, are recognized for your thoughtful contributions to the conversation, or get the job! 😉








 

The Birthday Post: It Gets Better

Earlier this week: I ❤️ my b-day!

made it— another trip around the sun! ☀️


Since my last birthday, I:

  • Completed my college textbook manuscript
  • Took control of the direction of my career
  • Went to Broadway and Carnegie Hall
  • Danced in Central Park
  • Ran my best half marathon
  • Ran my worst half marathon
  • Got another tattoo
  • Saw many stunning sunsets
  • Threw in the towel
  • Fished said towel out of the trash, wrung it out, and tried again
  • Laughed so hard —I cried
  • Loved so much—I healed

 

As I joyfully skip (yes, skip!) into my 54th year, I ask myself:

 

Who am I?

 

Really... Who am I?

 

I define myself by many labels such as woman, mother, wife, daughter, sister, niece, aunt, friend, runner, trainer, teacher, student, coach, author, goofball, etc.

 

But these descriptors aren’t who I am, really. They are roles that guide how I show up in various environments with specific audiences.

 

I am also creative, thoughtful, insecure, sensitive, funny, moody, playful, smart, messy, empathic, demanding, guarded, and kind.

 

But those words aren’t who I am, either. They are qualities that explain my values, disposition, and actions.

 

So, again I ask myself, who am I?

 

I guess I am still not sure. 🤷‍♀️

 

Reflecting on my life— especially this past year from where I stand today, I can confidently say that while life isn’t easy,


it

gets

better. ☀️

 

Little by little, I keep getting better, too.

 

With that insight, I have a feeling it’s going to be a good year. 


Thank you for all your encouragement along the way.

Are you ready for new adventures?


Let's go!



mw



Head Tilt #81: Building a brand with free flowers and food

Goodies from our Valentino/Bergdorf adventure


“When life offers you free flowers, say YES!”


My 17-year-old son said that to me when we walked into the luxury department store Bergdorf Goodman in New York City.

I usually shy away from such high-end establishments, but after a treat of tea at the Plaza Hotel, it seemed natural to browse the beauty of Bergdorf’s.

What we didn’t know was that the fashion designer, Valentino, was having a special promotion.

The scent of fresh-cut blooms greeted us as we entered the store. At a cheery pop-up flower cart, people stood in line for beautiful spring bouquets made of gerbera daisies, ranunculus, roses, and more. Courtesy of Valentino, flowers were free for everyone.

Brendan was eager to get in line.

I was not.

Pragmatically I thought—what would we do with flowers? We were flying home the next morning.

(Also, a small voice inside me also said, “I don’t belong here!”)

Then Brendan said, and I quote, “When life offers you free flowers, say YES! What kind of story do you want to tell?”

BAM! (Out of the mouths of babes, right?)

We got in line.

We learned that after the flowers, we could head to the second floor for a free pastry and the seventh floor for complimentary coffee or hot chocolate.

We were intrigued.

As we waited for our bouquet, a statuesque, stunning model slowly walked through the crowd in a $7K (!!) Valentino evening gown. This was unreal. (We were not in Santa Cruz anymore.)

Next, we made our way to the second floor for our pastry. Brendan chose a baguette, and I selected the rugelach. The happy server packaged them with a warm smile and told us not to miss the shoe section.

More fine-art gallery than shoe department, we perused the stunning creations.

Soon we took the escalators to home goods for our caffeinated delight. Brendan ordered a mocha, and I sipped an almond milk latte. We adorned each with the goodies at the side of the coffee cart. We were having so much fun!

Looking through the different departments, I found the perfect Earl Grey tea (Mariage Frères) for my favorite aunt. It was likely the least expensive thing in the entire building, but see what they did? I spent money there, after all.

(A small voice said, “Maybe I can belong here?”)

If I haven’t made it clear:

I am not Valentino’s target customer.

Nor am I Bergdorf Goodman’s ideal shopper.

But Valentino’s promotion, coupled with the welcoming staff I encountered while browsing Bergdorf’s, changed my perception of these two ultra-high-end brands.

For me, what they did was better than an ad in Vogue or a story online; previously elite and anonymous to me, now both labels elicit positive vibes.

What a wonderful example of building a brand.

Because who knows? Someday I might require an exquisite evening gown. I know exactly where I’ll look for it.

PS: I am so glad my son nudged me to say yes to this experience and that I have this story to tell!

What are you saying YES to today?

Head Tilt #80: Hugh Jackman got the giggles




Recently I had the privilege of seeing Hugh Jackman and Sutton Foster star in The Music Man on Broadway. 

The performance exceeded my already-high expectations. The two leads married talent, charisma, and chemistry to put on quite a show. 

Toward the end, Hugh and Sutton shared a pivotal scene where Hugh's character, Harold Hill, finally wins the heart of Sutton's Marian Paroo. 

Before the big kiss, Hugh got the giggles. 

And then Sutton got the giggles. 

On Broadway! These two pros both broke character and couldn't stop laughing! 

The audience went nuts. WE LOVED IT!

(I've since read that this isn't the first time this has happened between the two friends.) 

After about two minutes (and a lot of applause), they regained their composure and proceeded with the script. They didn't apologize, start the scene over, or walk off the stage with embarrassment. 

They just caught their breath and kept going. 

Through their goof, these two big stars were instantly 
  • relateable
  • authentic
  • human!

More than ever, the world craves authentic moments like this. 

Even in the work world.

The next time you're leaving a voicemail to a prospect and stumble over your words, catch your breath and KEEP GOING. 

When you're an interviewed guest on a podcast and say the wrong word, even though you knew the right one-- catch your breath and KEEP GOING.

When you're giving a presentation, and your slides don't load, catch your breath and KEEP GOING. 

When recording a video and you flub near the end, catch your breath and KEEP GOING. 

Use these moments of humanity to connect with your audience. You don't need to draw extra attention to your mistake or start apologizing profusely; just keep going. 

If you're still not convinced, consider this: 

I recently concluded a six-part sales enablement series for a worldwide payment company. Through their A/B testing, they told me that the more "authentic" (i.e., not overly scripted or sales-y) they make their:
  • email subject lines
  • video messages, and
  • cold-calls
 the more success they have with open rates and responses.

The world craves connection and authenticity. 

Catch your breath, giggle inside, and keep going!